Business 100

100 MILES, 100 TEAMS, £100,000 FOR CHARITY.


Taking part in teams of four, the Business 100 provides local and national businesses with an unrivalled VIP participation experience and a powerful employee engagement, networking and charity fundraising platform.



Exclusive Training Ride and Q&A with Martin Johnson CBE

On Sunday 22 July, England Rugby World Cup winning captain and cycling fanatic Martin Johnson CBE will take the Business 100 teams on a training ride around the legendary Goodwood Motor Circuit. You will then return to the pits for some well-earned food and drink, followed by a Q&A session with Martin. The perfect start to your Vélo South experience.

VIP Event Day Experience

All Business 100 teams will begin event day in an exclusive starting wave led by Martin Johnson CBE. Once the 100 mile challenge is completed, teams will return to the Event Village where they can relax and refuel in the Business 100 VIP Area with a massage and delicious food and drink. The Business 100 package also includes car parking for each team member within a stone’s throw of the Start Line.


Check out what to expect:

Get a flavour of the ‘Business 100’ by watching last year’s Vélo Birmingham Business 100 wrap-up video.